Saturday, December 20, 2008

Maruti Cars In India

Maruti Udyog Ltd. (MUL) was basically formed to cater to the problems of insufficient public transport capability of the Government. During the early 80's, India was facing tremendous problems regarding public transport. And there was no possible solution to curb this problem. The Indian markets were yet to be opened to globalization hence; there were very few car manufacturers in the country. However, the need for an alternative was becoming very necessary, when the Government of India through an Act of Parliament formed Maruti Udyog Ltd. in 1981.

After this, a Joint Venture agreement was signed by the Govt. of India and Suzuki Motor Company (now SuzukiMotor Corporation of Japan) in Oct 1982. There are almost 307 showrooms across 189 cities. They are managed by almost 6000 trained personnel. MUL has always been concerned about the quality of their services and products. Accordingly, it has been seen that Maruti owners experience very minimum problems as compared to the other car manufacturers of India. Another important aspect of Maruti India is that they provide all kinds of services and products under one roof.

Maruti 800, one of the first city cars, is the largest selling car in India. Recently, Maruti 800 went through some minor face lifts to maintain its dominance in the small segment cars. Maruti Alto is India's most popular and fuel efficient car. The maintenance cost of Maruti vehicles is also low as compared to the other manufacturers. This is one of the major USP's of MUL. Even technologically, they have attained a benchmark. They have introduced the superior 16*4 Hypertech engines in almost all their models.

This technology helps in increasing engine delivery. They have also introduced Electronic Power Steering in some of their models as well. MUL has three fully integrated production facilities with a range of 10 models in 50 variants. Their overall sales growth is of 15.8%, which also makes easier for the Indians to buy cars. Other successful small and big Maruti car models that have ruled the hearts of millions of Indians are Maruthi Baleno,Maruthi Esteem,Maruti Gypsym,Maruthi Swift,Maruthi Versa,Maruthi Wagano R
, Maruti Zen, etc. 

Maruti Udyog Ltd



In 2001, Maruti Udyog Ltd became one of the first automobile companies anywhere in the world to get an ISO 9000:2000 certification. Recently, to meet the growing demands of four-wheeler automobile, Maruti Udyog Limited, collaborated with Suzuki Motor Corporation of Japan, to manufacture cars. On the 17th September 2007, Maruti Udyog was renamed as Maruti Suzuki India Limited and the company headquarters is in Gurgaon, Delhi. Maruti cars have ruled the roads in the past, in present, and promises to do so in the future also with its highly efficient cars.

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