Thursday, December 18, 2008

Ford India slashes prices


The Endeavour will cost upto Rs 54000 less now!

To pass on the benefits of CENVAT reductions to customers

Mumbai, 10th December 2008: Ford India announces a significant reduction in prices across its model range following the 4% reduction in advalorem CENVAT rates announced by the Union government earlier this week. The new pricing is applicable from the 9th December, 2008 across India.

Commenting about the new pricing, Michael Boneham, president, Ford India said, ''We are supportive of the government's action on reduction of CENVAT and see this as a welcome move. This will bring some relief to the Indian automotive industry in general. With that in mind we will be passing on the benefit of the duty cut to our customers.''

The price reduction varies on Ford products ranging from Rs.17,500 to Rs. 54,000, across various variants and model ranges, with popular SUV Endeavour's price dropping upto Rs. 54,000 on its top end variant.

''We recognize the need to boost customer confidence in these times as they look for increased value for money. With these changes the consumers will get yet another reason to cheer and utilize this opportunity.'' added Boneham.

Price List of some models - Ex showroom Delhi:

Model

Old Prices - Ex showroom (Rupees)

New Price - Ex showroom (Rupees)

Total Reduction (Rupees)

Fusion Petrol Plus

636,500

618,000

18,500

Fiesta 1.6 S (Petrol)

715,000

694,000

21,000

Fiesta1.4SXI (Diesel)

814,000

789,000

25,000

Endeavour 2.5L 4x2

1,529,000

1,482,000

47,000

Endeavour 3.0L 4X4

1,773,000

1,719,000

54,000

Editor's Notes:

All prices quoted are ex- showroom New Delhi. Full list available on our website/upon request.

New Ikon continues its special introductory price.


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