honda stunner has done it again, after setting the sales charts on fire; it has managed to help propel Honda Motorcycle and Scooters India’s (HMSI) sales by whopping 35% in November to help it dethrone Bajaj Auto as the second largest two wheeler manufacturer in India!
While Bajaj Auto’s sales dropped by a whopping 53% in November (compared to November 2007) to 82,919 units in the domestic market, Honda managed to sell 94,222 units in November.
Head of Honda’s south west Asia operations, M Takedagawa, said, “The fact that HMSI has emerged Number 2 in November shows that our efforts to reach out to customer are paying off… HMSI has been in India for six years now and we have been expanding our dealer network to reach more customers in smaller cities. Our increased supplier network has also helped us deliver superior products at reasonable price.”
While Bajaj Auto is hoping to counter this by launching 6 new models in the first half of 2009 and is counting on recently reduced prices and easy finance schemes to lure the customers back
Whether or not Honda would be able to retain the no.2 spot in the coming months is something that only time would tell. However the next few months are surely going to be quite interesting for the Indian two wheeler market…
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