Tuesday, April 7, 2009

New Launch – Tvs Scooty Streak

TVS, the company that has to its credit one of the most successful mini scooters in India, Scooty Pep and it has recently launched Scooty Streak, another promising bike for youngsters. The TVS Scooty Streak is designed to capture the 100 cc plus four stroke scooter market.

While the 90 cc Scooty Pep was targeted towards young women, with the 100 cc plus Scooty Streak TVS plans to get hold on a larger customer base by targeting young male customers as well. TVS Scooty Streak, although a class in itself, has been positioned against bikes like Aviator from Honda, Access from Suzuki and Flyte from Kinetic. 


The old looks of the Scooty Pep are retained but the bike still has a new charm to it with super styling and smart looks just right to woo the metrosex scooter riders. New additions include the mobile charger, a lockable glove box, anti skid wide tyres and more. The exterior of the Scooty Streak have been slightly modified to give it a cooler look. The seat is designed to give you a feel of sitting on the bike, the head lamp is slightly tweaked to maker it look sharp and the blinkers have been given the triangle shape to give it a young and stylish look. The mirrors on the handle have the body color back to add to the zing. Like in the Scooty Pep, the foot board is plain and easy in the Scooty Streak also. If only the petrol tank had not been fit into the back, it would have so much more cooler to get the fuel filled without getting down like in a bike.

The scooter is available in 5 colors – black, red, blue, pink and mauve, all designed to impress its target segment – teen youth. Moreover, the brand ambassador for the TVS Scooty Streak is Sania Mirza, the youth icon, a strategy sure woo the target segment. 

The new Scooty from TVS is equipped with all aluminum shock absorbers to ensure an easy and bump free ride even on pot-holed city roads and enhanced wet braking to ensure safety even on wet roads. The engine is especially designed light weight engine to provide enhanced fuel economy, perhaps the best in the class. With a product so superior, TVS surprises you with its value pricing. Priced at INR 36,000 ex-showroom, the TVS Scooty Streak gives you all the worth for you money, more probably.

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