Thursday, March 5, 2009

Mahindra Xylo Crosses 4000 Bookings Quickly

Mahindra sells 1,788 XYLOs in two weeks, XYLO bookings cross 4,000 mark
1,788 Mahindra XYLOs sold between January 16 – January 31, 2009
XYLO bookings cross the 4,000 mark
Mahindra ramps up production to meet demand
XYLO website registers over 7 lakh hits till date

Mahindra & Mahindra Ltd., (M&M), one of India’s leading automobile companies, today announced that the recently launched Mahindra XYLO has sold 1,788 nos. in two weeks, with the first vehicle delivered on January16, 2009. Moreover, bookings for the XYLO have crossed the 4,000 mark since launch.

“Prior to the launch of the XYLO, a lot of excitement was generated amongst potential customers which is reflected in the sales and booking numbers. This demand has led us to ramp up production which was possible at short notice as both the Scorpio and the XYLO are manufactured on the same line,” said Mr. Rajesh Jejurikar, Chief of Operations, Automotive Sector, Mahindra & Mahindra Ltd.

Since its launch on January 13, the XYLO has received a tremendous response with both auto enthusiasts and customers appreciating its strong value proposition of status and luxurious comfort. The XYLO website www.mahindraxylo.co.in has registered over 7 lakh hits till now, while dealerships are seeing a significant number of walk-ins every day. The XYLO offers an array of features including Flat Bed front seats, foldable flight trays, surround cool dual ACs, Intellipark Reverse Assist and the unique Digital Drive Assist System (DDAS), which has led customers to perceive it as an ideal alternative to premium sedans.

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