Saturday, February 21, 2009

Bajaj Auto

This has prompted the traditional manufacturers of scooters in this country Bajaj Auto to sit up and take notice. They have come up with Bajaj Wave DTSI which is stylish and are cheap scooters than any other expensive set of two wheels in the market. 

Scooters have come a long way since it was first launched in India way back in 1975, for thirty odd years these metal bodied geared machines have ruled the roost on the Indian roads. The Indian Government bought the Innocenti Company of Italy the original owners of Lambretta brand of scooters to set up scooters India limited. The first scooter to have rolled out of the company was called the Vijai Super. In the same year it launched the Lambretta brand of scooters for the overseas market.

During almost the same time another phenomenon was hitting the Indian two wheeler market, in the year 1959 Bajaj Auto had already acquired license from the Government of India to manufacture two and three wheelers in the country. It took Bajaj a little over a decade to launch its' most successful model Chetak named after the horse of a legendary Rajput ruler. Not to be left behind the Lohia Machinery Limited or LML as it is popularly known had changed the face of scooters in India with its collaboration with Piaggio of Italy. 

However the dream run of these metal bodied scooters have been stalled by theirs more illustrious cousins the motorcycles. Bajaj Auto tried to do some damage control and wean away customers from the motorcycle segment by launching the four stroke legend which offered a bike like mileage of about 60-70 kmpl. But with Bajaj officially stopping productions this year the only way for scooters to survive would be to go towards the Kinetic Blaze and HondaDio way.

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